About / Team
Built for owners who want a real path to transition.
Exit On My Own is building the trusted operating system for buying, selling, valuing, and growing privately held businesses in the lower-middle-market and Main Street economy, especially businesses under a $1M sale price.
It is not just another listing website. The platform combines education, guided workflows, AI-assisted valuation, and buyer and seller matching into one experience.
Why we exist
The small-business sale market is still fragmented, manual, and heavily dependent on brokers who prefer larger clients. Many sellers do not know what their business is worth, buyers lack trusted deal flow, and too many businesses never successfully transition.
As millions of owners approach retirement this decade, the gap matters more. Exit On My Own exists to give smaller business owners and serious buyers a structured process that is easier to understand, easier to execute, and built for this market.
Team
A product-minded team focused on practical execution.
Mike Feinman is responsible for product strategy and execution. He drives the vision and brings the deal and brokerage domain expertise.
Sunny Ray is responsible for platform development and the software-native product.
Where this is going
The first phase is an MVP that helps owners and buyers move through the process with more clarity and structure. From there, the plan is to expand regionally, then grow into a national operating platform for buying, selling, valuing, and growing privately held businesses.