Seller Academy
Sell your business without getting stuck.
Most first-time sellers learn this process the hard way — one missed step at a time. The Seller Academy teaches you the order of operations, the language, and the rules a fifteen-year broker would teach you over coffee.
Module 01
The first-time seller's playbook
The eight-step process for selling a business under $5M: what to do, in order, with no surprises.
Telling your story to a buyer
What makes a business worth buying. Revenue is half the answer; durability, transferability, and growth opportunity are the rest.
Understanding your comparative analysis
SDE, multiples, comps, and the test of reasonableness. Plain English. How brokers actually price a business.
Reading your own CIM
What a buyer sees, in the order they see it, and what you can do to make every section land.
Filtering serious buyers from tire-kickers
The three forms, the competitor check, and the email-domain rule.
Running the first buyer call
The four-part agenda, with the questions you will get and how to answer them.
Comparing LOIs
Two $850K offers can be wildly different deals. How to see the difference at a glance: price, carry, earnout, non-compete, contingencies.
Surviving due diligence
What to share, what to hold back, and how to keep a deal moving when the buyer goes quiet. Customer lists, operating manuals, and trade secrets stay yours until close.
Closing day and beyond
What happens at signing, what happens after, and the transition plan that keeps the buyer (and your customers) happy.
Module 02
Negotiation tactics
Closing techniques that help you navigate the negotiation process. The focus is always on win-win.
Keep the deal win-win
The best seller negotiations protect value without turning the process hostile. When you stay anchored on a fair outcome for both sides, serious buyers stay engaged longer.
Headline price versus real terms
The highest price is not always the best offer. Seller financing, earnouts, holdbacks, transition support, and closing certainty all affect what you actually collect and when you collect it.
Handling a lowball offer
A weak first offer does not always mean a weak buyer. Learn how to respond with logic, comps, and structure so you can improve the deal without rewarding unserious behavior.
Use carry and earnouts carefully
Seller financing and earnouts can expand the buyer pool, but each one shifts risk back to you. You need clear terms, realistic triggers, and a reason to believe the buyer can execute after closing.
From LOI to APA
The letter of intent sets expectations, but the asset purchase agreement is where language gets precise and negotiation gets expensive. If a key point is vague in the LOI, expect pressure on it later.
Protect value in the fine print
Working-capital pegs and aggressive add-back debates can quietly reduce your effective multiple. Know which adjustments are defensible, which ones are noise, and when walking away gives you more leverage than conceding.
Or skip the Academy and let us run it.
The Guided and Full-service tiers include a broker who walks every step with you.
See pricing