Sell your business without a broker.
The real reason most owners never sell is simple: they do not have the time. Exit On My Own fixes that. Batched, guided steps, what we call the power of 10, take you from your financials to a confidential business review and real buyers, fast and without a broker. Built for businesses doing under $3M in revenue, where most brokers won't take your call.
Built for
Northwind HVAC Services
$627,000 – $855,000 range
SDE
$285K
Multiple
2.6x
Comps
47
The problem
Most brokers won't sell a business under $3M.
Their fees don't pencil out. A 10% commission on a $600K sale is typically $60K — but the broker does nearly the same work as a $5M deal. So they say no. Or they take you on, list you on BizBuySell, and forget about you — leaving you stuck in a contract for a year.
Meanwhile, you've spent 15 years building this business. You deserve a real process built for you — one that ensures you exit on your own terms.
No one will take your call.
Most brokers have $50K minimums or 10% fees that don't pencil for smaller businesses. So how do you find out what your business is worth?
We can help.
You don't know how to sell a business.
Most entrepreneurs and independent owners aren't dealmakers. You've never run this process before — and there's an order of operations that nobody teaches you. Except us.
We can help.
The paperwork is opaque.
CIMs, NDAs, LOIs, purchase agreements — so many acronyms. What does it all mean? Sellers are expected to know without ever having sold a business before.
We can help.
How it works
Eight steps. Built around how you actually sell.
- 01
Tell us about your business
A 15-minute guided questionnaire on your business and your own economics. No spreadsheets required.
- 02
Get a comparative analysis
Industry-specific multiples and a range — not a fantasy number.
- 03
We build your marketing package
Your selling package — a buyer-ready Confidential Information Memorandum (CIM) and teaser, written for you.
- 04
Qualified buyers come to you
NDAs, buyer qualifications, and how to handle their first questions — all before they see your name.
- 05
Run a structured buyer-seller call
A four-item agenda: your background, the company's story, buyer questions, next steps. So you don't wing it.
- 06
Receive and analyze offers
LOIs and Asset Purchase Agreements side by side: price, seller carry, interest, non-compete, all the terms.
- 07
Coordinate due diligence
Bank-aligned, fatigue-free, with rules on what stays secret until post-close.
- 08
Close with confidence
Know what's coming. Notary or law office. Paperwork that won't surprise you.
See the platform
Six modules, one quiet workflow.
Coming soon · Broker wizard
A trusted broker, on screen with you when you need them.
One click brings an Exit On My Own broker into your workspace: co-browsing, answering questions, reviewing your work. Like LegalZoom for selling a business.
Live broker on screen
Click the button, a trusted Exit On My Own broker joins your tab. No scheduling.
They see what you see
Co-browse your CIM, your buyer pipeline, your offer table — together, in real time.
Ask anything
From SDE add-backs to LOI clauses. The broker is the wizard; the software is the page.
Pricing
Pick the level of help you want.
From a $499 video course to a $15,000 deal readiness sprint. Every plan is a one-time price, with no subscriptions.
Self-serve · Video
Module 1 video training. Watch on your schedule, no Q&A.
- Module 1: The first-time seller's playbook
- Comparative analysis tool (self-service)
- Closing checklist
- Email support
Self-serve · Live
Same content, plus a 3-hour live Zoom with a trusted Exit On My Own broker.
- Everything in Self-serve · Video
- 3-hour interactive Zoom session
- Ask questions in real time
Guided
A full year of a broker reviewing your work at each step.
- Everything in Self-serve · Live
- 12 months of broker support
- 1:1 broker review at each stage
- 1 comparative analysis per month
- Access to partner network (lenders, attorneys, accountants)
Deal Readiness Sprint
Up to 8 weeks of expert help to get you and your business buyer-ready before you go to market.
- Business and seller readiness assessment
- Comparative valuation analysis
- Buyer-ready teaser and secure document checklist
- Go-to-market and buyer targeting plan
- 1 live seller prep session and 1 offer review session
- 30 days of async broker access
Want a full-service broker to run the whole sale? We can run your deal end to end on a listing agreement. Let's talk about your business first.
Exit On My Own and its brokers do not provide legal advice. Templates, document reviews, and broker guidance are for informational and operational purposes only. Consult a licensed attorney before signing or relying on any legal document.
Buyer Academy
Thinking about buying a business instead?
Most first-time buyers get rejected because they don't know how to present themselves. Exit On My Own Academy teaches you how brokers and sellers actually evaluate buyers — so you can show up ready.
- How to communicate capital and seriousness
- What sellers really want to see in a buyer
- The four-part buyer-seller meeting framework
- Red flags that get you screened out
Lesson 01
The four-part buyer-seller meeting
12 minutes · interactive walkthrough
Lesson 02
Communicating capital correctly
12 minutes · interactive walkthrough
Lesson 03
Reading a CIM like a pro
12 minutes · interactive walkthrough
Partner network
The professionals you need, already vetted.
Selling a business takes a team. Exit On My Own partners with SBA lenders, accountants, attorneys, Self-Directed 401(k) providers, and exit planners so you don't have to find them on your own.
SBA preferred lenders
Vetted SBA preferred lenders who close sub-$5M Main Street deals — including buyer pre-qualification and seller-note structuring.
Accountants
Small-business CPAs for SDE recasts, quality-of-earnings reviews, and post-close tax structuring.
Attorneys
Transactional attorneys who handle LOIs, purchase agreements, and small-business M&A on fixed-fee engagements.
Self-Directed 401(k) providers
ROBS structures and self-directed retirement vehicles so buyers can deploy retirement capital toward the down payment.
Financial planning & wealth managers
Exit planners and wealth managers who help you turn a closed deal into a retirement plan.
Ready to find out what your business is worth?
Free comparative analysis. No credit card. No phone call.
We'll email you a guided link. Takes about 15 minutes to complete.