Step 02 of 08
Get a comparative analysis
We pull comparable closed sales from your industry and your size band, apply the same arithmetic a broker would, and hand you back a range — not a single number.
A real comparative analysis is three things: an SDE you can defend, an industry multiple grounded in recent comps, and a sanity check against debt service. We do all three. The output is a low–average–high range with the assumptions written out, so when a buyer asks how you got there, you can show them.
This is not a certified appraisal — and that's important. A certified business appraisal costs $5,000-$15,000 and is built for legal proceedings (divorces, estate planning, tax disputes). What you need to take a business to market is different: a realistic, comp-driven range you can defend on a buyer call. That's a comparative analysis. We're explicit about the distinction.
What we deliver in this step
- SDE calculation with owner add-backs applied
- Industry multiple range from recent comparable sales
- Comp set: 5-10 closed deals in your industry and size band
- Test of reasonableness: would a buyer's debt service work at this price?
- Sensitivity scenarios (growth, real estate, transition period)
Exit On My Own provides a comparative analysis based on public comparable sales and industry multiples. This is not a certified business appraisal or valuation. Consult a licensed appraiser before relying on any number for tax, legal, or financing decisions.